Absolutely love this article! It's exactly true. The things you do REGARDLESS of anything, especially over a long period of time, or otherwise, are your niches! If everything came crashing down tomorrow, the things I would do regardless of anything are my niches. When people say you don't need niches, I think they misunderstand. You don't need a one for all die hard inflexible niche but you do need to know what your niche(s) are.