Thanks Jody, this is most helpful. It's a pity we can't do similar on medium (ie) research our subs interests and only email stories to those likely to be interested in our stories, as they won't all have the same interests. I feel that's a big problem with why I don't get subscribers reading, unless I write something specific to one of their interests. The "one size fits all" approaches doesn't allow email customisation for medium articles, although it can be done for substack etc. This is an extremely helpful article, thanks for writing and sharing.