That is why many brand names (Nike, Coke, etc) use Carl Jung's psychological archetypes.

Especially for larger brands, ads aren’t just providing a product or introducing a new line. They are actually trying to present a concept, feeling, or idea to their audience. They want the audience to be affected in a specific way and associate that with their brand.
Author’s Purpose: Start Thinking Like a Writer
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Leslie Arambula
Deirdre ("Writer in the Abyss" )
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Feb 16, 2024
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That is why many brand names (Nike, Coke, etc) use Carl Jung's psychological archetypes.
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Written by Deirdre ("Writer in the Abyss" )915 Followers
·591 Following
BSc (Hons) Psychology(UK) and IT Graduate (IRE). Substack - https://deirdre2.substack.com https://ko-fi.com/deirdrewriterintheabyss https://github.com/Deirdre18
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